Hype Is

The hype surrounding the murder trial. It is a promise without proof.

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As you read and study sales copy use this definition as your measuring stick and be careful of labeling as hype all forms of persuasive communication.

Hype is. To create interest in by flamboyant or dramatic methods. First known use of hype. To stimulate excite or agitate usually followed by up.

Verb 2 circa 1931 in the meaning defined at sense 1. Hype synonyms hype pronunciation hype translation english dictionary definition of hype. She was hyped up at the thought of owning her own car.

1989 in the meaning defined above. Exaggerated or extravagant claims made especially in. Noun 1 1924 in the meaning defined at sense 1.

The key to remember is this. A situation in which something is advertised and discussed in newspapers on television etc. Excessive publicity and the ensuing commotion.

Noun 2 1955 in the meaning defined at sense 1. A promoter who knows how to hype a prizefight. Hype is the use of a lot of publicity and advertising to make people interested in something such as a product.

Verb 1 1938 in the meaning defined at sense 1. Verb used with object hyped hyping. Promote or publicize showily.

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